Robert Johnson 100 connections

Leading the development of sales and marketing mix modeling project
Managing media investment and performance optimization
Establishing online tracking and reporting processes
Media management competency development
Improving return on media investment

Created an online marketing consultancy service offer for clients
• Sold for >350k Dkr. within first 100 days
• Opened up new doors introducing Creuna to marketing departments within Carlsberg, Coca-Cola, IKEA, SAS, to name a few
• Added more than 250k revenue to account managers existing contracts
• Chosen as online marketing expert commentator appearing on public channel DR2 news program
• Various articles published within marketing industry press
• Presenter at FDIH search marketing conference

• Established advanced website and campaign tracking abilities helping Saxo Bank determine ROI of global/regional online marketing
• Established reporting on value chain distributing to senior exec. management, global and regional marketing managers
• Performed strong project management and business advisory that resulted in the best in class selection and integration of systems for paid search, banner serving, email, and CRM

• Established Media Management Consultancy” (MMC) company, developed product portfolio, marketing, sales and financial control
• Merged company with Marketing Clinic and developed media consultancy offer, created evaluation tools

Personally gained clients such as Nestlé, Kellogg’s, Danisco, Reckitt Benckiser and Carlsberg Global within the first 8 months
• Identified >10 million Euro media ROI improvement potential for companies served (Telia, Citibank, Danone, Silja Line, Mercedes Benz...more)
• Saved >1 million Euro in improved vendor contracts with media agencies, research agencies

• Management of 9 direct reports as well as up to 25 member client service teams
• Responsible for client billing >65 million Euro
• Key account management responsible for Colgate Palmolive Nordic (9 years), Nestle Nordic, Microsoft Business solutions Europe
• Create systems and training programs to enhance client income and satisfaction

• Earned top evaluations 9 years as lead media advisor for Colgate-Palmolive Nordic
• Continually improved media effect and efficiency for 7 years despite decreased investment
• Created media ROI improvement processes and trained over 30 account managers across Europe to implement best practice

• Train and support 8 man sales team trading commercial airtime
• Establish and develop sales research departments
• Lead creation of sales support analysis and presentation material

• Established inventory optimization tools that improved sales capacity by greater than 20%
• Established sales presentation techniques and material that supported closure of >25 million Euro annual sales