Michelle McCormack 127 connections

I am a Social Media obsessive with a passion for
fashion.

My team and I build creative social media strategies and plans for businesses and individuals.

Duties and Responsibilities included:
Managing a full banner campaign for Fidelity Investments
Organizing and running kick-off meetings involving Creative Director, designers and account team
Quality Assuring all banners to traffic
Writing schedules

I produced the first ever mobile program for a museum (MFA - Boston).
My clients included: Rockport, Cognos, Chili’s, MFA, CVS, Mass Lottery, Liberty Mutual, and Harvard Pilgrim.
Duties and Responsibilities included:
Managing projects from start to traffic and beyond
o Banner campaigns
o Email Blasts
o Microsites
o A Widget
o A social platform
o A Mobile campaign
o An elevator unit
Writing SOWs, staffing plans and schedules
Setting client expectation
Hiring and managing freelancers and vendors
Planning and running weekly status meetings
Occasionally interfacing with clients

I started and ran a New Media company in London, England.
Duties and Responsibilities included:
Writing a business plan
Setting up the company with a Lawyer and Inland Revenue (British IRS)
Running day to day operations
Managing all projects

I printed black and white photographs for Annie to proof.