Laurie Pehar Borsh

Personal Professional and Business Social Media and Traditional PR Producer and Tactical Management Executive, Laurie Pehar Borsh PR

In 2000 Laurie began to focus on providing personal promotions business for executives looking for a different way to hunt down new job opportunities. Her agent based representation model (ECMG) included a personal promotional campaign program that went on to include social media development and management. As Social or NEW Media began to make its mark as a viable and cost-effective channel for publicity, promotion, and marketing, it became increasingly important to the reputation and promotion of executives. Laurie looked to capitalize on this emerging opportunity for those trying to navigate the wild west of Social Media as an important part of Public Relations. She shaped her new firm into Personal PR Productions, designed to represent professionals and businesses in this new web-based world alongside traditional public relations and promotional campaign programs. According to Laurie, it is also the power of human interaction that propels new and “social” media. It is critical to building a valued following and online presence. She believes in bringing key players out from the shadows of an organization into appropriate online situations that become social bonds, animating business relationships and brand promises. Social Media PR as she calls it is the use of technology and networking for the exchange and sharing of perspectives in order to create and interact with valued customers, prospects, employees, and others. In over 16 years of entrepreneurship, Laurie has formed and nurtured hundreds of contacts with professionals in a diverse group of industries. She exhibits high ethical standards and enthusiasm for her clients, and she hires every member of her staff with the same standards in mind.