Emily Chardell 39 connections

Emily is a seasoned marketing and research professional with over 30 years of experience. She has worked across diverse industries as an advertising executive and a moderator, allowing Emily to bring these unique experiences and insights to her work for clients. Emily is recognized as having an innate sensitivity to consumers, and an exceptional ability to put respondents at ease as she engages them in highly productive and thought-provoking discussions. She is well versed and experienced in qualitative techniques, including traditional focus groups, online focus groups, recall focus groups, stacked focus sessions, in-person and telephone individual in-depth interviews, and ethnography.

Prior to founding SFI, Ltd., Emily spent 14 years in Client Service at the Leo Burnett advertising agency, including five years as a Vice President. She was charged with developing and implementing marketing plans and advertising campaigns for both new and established products on many major accounts including Procter & Gamble, Kraft, Kellogg’s, McDonalds, and Kimberly-Clark.