Rick Maresch 93 connections

- Implement and promote the e-Commerce strategy, standards, best-practices and functionality to create a consistent and exceptional customer experience.
- Manage online product information, including product detail data.
- Detailed planning and scheduling of website operations around promotions and campaigns.
- Coordinate all elements of outbound marketing for e-Commerce site.
- Ensure key project and program-wide roles & responsibilities are defined.
- Manage third-party partners and/or vendor relationships as necessary.
- Project tracking, reporting and monitoring of KPI’s.
- Collecting metrics and performing analysis and reporting of website performance and sales statistics.
- Drive enhancements and improvements in web operations in support of sales goals.
- Maintain leading-edge knowledge of emerging trends in Internet Marketing/e-Commerce, assessing opportunities to incorporate new features and functionality.

- Operational management of the European Corporate CMS
- 28 European websites in 30 languages
- Implementation web analytics on European scale
- Developing dashboards for multilevel users on European scale
- Developing strategic and online KPI's on European level
- Leading multi-disciplinary & multi-cultural teams and agencies
- Development of Nikon's Europe online marketing measurements
- E-commerce operations and strategy in 8 countries; B2B & B2C
- Implementation and localization of mini-sites
- E-business- and e-commerce marketing
- E-Business marketing: deliver landing- and branding pages
- Managing Ad Words campaigns and external agencies
- Increase of customer engagement and use of social media

Strategic Internet Consultant

- Responsibility for online development of 4 online newspapers
- Managing Online Development Team (4 FTE’s)
- Online publishing & E-commerce
- Business development
- Site Optimization; measurement, analysis/reporting of statistics, implementation of improvement
- SEM, display advertising, email- and database marketing
- Online advertising
- Developing strategic and online KPI's

- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Increasing customer loyalty
- Community building and increasing revenue per customer

* Partnerships with MSN, Planet, Het Net, Wanadoo and Tiscali
* Webanalytics
* Online marketing

- Managing Online Team (5 FTE’s)
- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Integration of AOL/Time Warner content

- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing

* Generating new business and projects
* Developing salesplan
* Manage implementation of new projects
* Setting up joint ventures with content providers and companies

Key achievements:
* Developing www.dixons.nl, www.cultuur.nl and www.marketeer.nl

* Generating new business and projects
* Assisting companies with expanding internet activities
* Intermediate between employer and supporting technical companies